Klaus Enzenhofer

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Using heat maps to obtain actionable application-user insights

Based on studies from Google, Bing, Walmart, Amazon and others, we know that Users change their behavior because of the slightest degradation in performance. Amazon claims they see a 1% conversion drop per 100ms speed. But what about other factors such as first time vs revisiting users, users entering your app through Landing Page A vs […]

The post Using heat maps to obtain actionable application-user insights appeared first on about:performance.

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Klaus Enzenhofer has several years of experience and expertise in the field of Web Performance Optimization and User Experience Management. He works as Technical Strategist in the Center of Excellence Team at dynaTrace Software. In this role he influences the development of the dynaTrace Application Performance Management Solution and the Web Performance Optimization Tool dynaTrace AJAX Edition. He mainly gathered his experience in web and performance by developing and running large-scale web portals at Tiscover GmbH.